![]() ![]() So, say you own a janitorial service in Atlanta, GA, and you want people who need cleaning services to come to your site. ![]() ![]() With one simple strategy, you can take care of 3 major SEO ranking signals, as well as experience the inherent benefits of a carefully articulated, planned out campaign. The SEO tool in HubSpot works to cluster your content together to have a positive effect on all three of these ranking factors. Search engines rank content on approximately 200 different SEO factors, three of which are extremely important: The more roads leading into the city, the more people are going to be able to come to it. Think of your primary topic (often a pillar page) as the big city everyone want's to go to, and the roads leading there are the links from your sub-content (often blogs, videos, and infographics). This strategy, also known as "topic clustering" works kind of like a map. This provides important signaling factors that search engines will likely rank you higher for. With this tool, you'll pick a primary topic and then group supporting sub-content around it that Google's algorithms find more appealing. (SEO stands for "Search Engine Optimization" and SERP stands for "Search Engine Results Pages") HubSpot's SEO tool is a way for you to group logical keywords and topics together in your content to improve SEO and SERP ranking. #Hubspot seo checker how to#We're going to give a quick rundown of what it is, why you need it, and how to set yours up. Schedule a call with our CEO to find out if HubSpot is right for your business goals. Whether you already have HubSpot, or you're considering pulling the trigger on getting it, you need to know how to utilize its SEO Tool in order to get your blogs ranking highly and garnering the traffic you need to meet your goals. Odds are you won't hit anything you're aiming for. But, content marketing without a quality SEO tool and keyword research is like taking a shot in the dark every time you go to blog. Trying to gain web traffic, convert leads, and grow your business without content marketing is difficult. ![]()
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